12th Fail release campaign
A film’s story, beyond the screen.
Here’s the idea.
Social and Telegram marketing across the release cycle of Vidhu Vinod Chopra’s film.
Revolio led social media and Telegram marketing for 12th Fail, supporting the release through creative strategy and audience engagement.
The work followed the film’s release cycle and key milestones, giving its story of grit and perseverance a presence beyond the cinema.
Release marketing is an ongoing conversation with an audience.
An idea. A question. A wonderfully weird brief.
We’re listening.
Let’s make
something happen.
Bring us the thing you can’t stop thinking about. We’ll figure out what it could become.
Start the conversation