COSMIX launch content
A launch with a little play.
Here’s the idea.
Product-launch content in the brand’s own playful, transparent voice.
We developed launch assets for COSMIX’s multivitamin, pairing the core announcement with gamified formats that invited people into the conversation.
In one format, the team taste-tests protein flavours they would never make. Reactions to intentionally absurd combinations create an entertainment-first entry point into the brand’s world.
A product conversation can make room for a sense of humour.
An idea. A question. A wonderfully weird brief.
We’re listening.
Let’s make
something happen.
Bring us the thing you can’t stop thinking about. We’ll figure out what it could become.
Start the conversation