Plus91
NRI life. No instruction manual.
Here’s the idea.
A playful studio format that makes an unfamiliar brand feel easy to step into.
Plus91 invites people to guess different parts of NRI life: where someone lives, how long they have been abroad, and the experiences that connect them.
The long-form series is fast, studio-shot, and led by culture. It gives finance-adjacent content a friendly entry point through people, participation, and shared experiences.
For a finance brand, the conversation can begin with the life around the money.
An idea. A question. A wonderfully weird brief.
We’re listening.
Let’s make
something happen.
Bring us the thing you can’t stop thinking about. We’ll figure out what it could become.
Start the conversation