First Time with Simba

First times. Full commitment.

First Time with Simba — complete project frame 2

Here’s the idea.

Joel D’Souza tries something completely new, with all the uncertainty that comes with it.

This multi-episode YouTube series follows first-time experiences: an overnight stay at a haunted fort, sailing, extreme food challenges, and entering a bodybuilding competition.

We built an entertainment format around humour, chaos, and genuine surprise. The show’s visual identity and distribution carried the premise across YouTube and Instagram.

An unfamiliar situation gives a familiar personality somewhere new to go.

Watch First Time with Simba

The next rabbit hole

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An idea. A question. A wonderfully weird brief.

We’re listening.

Let’s make
something happen.

Bring us the thing you can’t stop thinking about. We’ll figure out what it could become.

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First Time with Simba

Here’s the idea.

Let’s makesomething happen.

Let’s make
something happen.