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12th Fail

Movie Marketing, Campaign, Community Building
12th Fail, directed by Vidhu Vinod Chopra, is a critically acclaimed movie winning several international awards with its inspirational message of hardwork and grit. Revolio did social media marketing for the pre-release to post-release promotional cycle for this film. We ensured seamless cross-agency communication and timely social media deliverables announcing box office collections and other notable achievements of the film. Social media consulting for the promotion included creative ideation for promoting the movie, its merchandise, and shooting short-form content to keep the community engaged.
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