Dumb Biryani

Revolio’s first original, Dumb Biryani, is an internet-first reality show with Arhaan Khan, Dev Raiyani, and Arush Verma. Refreshing the podcast format for a Gen-Z and Gen Alpha audience, it features India’s top influencers and celebrities in irreverent conversations with the hosts. Revolio takes an anti-art and intentional low-production visual quality to match the off-beat energy of the show. We strategize, scripted, directed, produced, and packaged this show independently. For brand activation, we branched into experiential marketing strategies like distributing biryani on a themed food truck and sticking flyers all over Mumbai. This show amassed a following of 53k on Instagram, 94.3k subscribers on YouTube and a total of 5 million+ views on YouTube in a span of 6 months.