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All We Imagine As Light

Movie Marketing, Campaign
With considerable Oscar Buzz, BAFTA and Golden Globe nominations - All We Imagine As Light is probably the breakout film that put India on the global maps in 2024, exploring contemporary working-class Mumbai through the lives of three women. On this project, Revolio worked with Spirit media for social media + marketing for the pre-release to post-release promotional cycle for this film. Here, we worked on social media creatives + Documentation and creating content from the 5 city tour of the cast and crew. We ensured seamless cross-agency communication and timely social media deliverables announcing box office collections and other notable achievements of the film, including the incredible reviews done in creative video and static deliverables. We also participated in and documented a City-wide walk along with Karwaaan, exploring the places and the history of Bombay - led by Payal Kapadia as well as documenting a special screening held in Bombay attended by the likes of Ali Fazal, Zoya Akhtar, Rana Daggubatti, Samantha Ruth Prabhu and more. Social media consulting for the promotion included creative ideation for promoting the movie, documentation, and shooting short- form content to keep the community engaged such as vox-pops.
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