Bombay Sweet Show, one of Mumbai’s most popular food brands, onboarded Revolio for creating, developing, and handling its 3 digital IPs: 1. Bin Bulaye Mehmaan. 2. Ladoo Mascot Activation 3. Mithai Venting Machine. Creating these IPs from scratch and developing separate brand bibles and identities for each, we added a creative storytelling angle to Bombay Sweet Shop’s digital presence. These IPs create an immersive experience for the viewers with the help of creative direction, mascot marketing, and experiential elements. The Laddoo Mascot Activation was also used to launch BSS's new Kala Ghoda store, creating an element of mystery and whimsy.
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