CRED is a fintech company known for its strong brand identity and premium services. We teamed up with CRED to develop content IPs to promote their giveaway challenge, Only Fridays. Revolio did creative strategy, direction, production and delivered video content for the brand. Collaborating with relevant public figures and creating content based on their public personas resulted in a successful product. Like Karan Johar in a game show format, or Arpit Bala for a diss track. We also create short-form creative videos for the same, with eye-catching concepts like simulation gaming and ASMR eating to go in tandem with the products in the giveaway.